Five case studies from the organic and digital PR side of our work, including two in insurance, showing where we've already moved the needle on AI visibility and search coverage.
After strengthening commercial landing pages, we ran a content strategy to close competitive gaps and show the brand's expertise, while digital PR built relevant links through timely news stories and alignment with existing on-site content.
Building authoritative, citation-worthy coverage for Insurify across auto, home and renters insurance, growing visibility in AI Overviews and LLMs as an always-on extension of the team.
As social and generative search became increasingly influential in D&G's customer journey, we turned existing content into a scalable library of channel-agnostic video assets, placing in-house experts at the forefront.
The finance category is noisy, and app-only Atom Bank needed fast, disruptive growth to compete. Relevancy-led digital PR positioned Atom as an expert authority, while a content hub took an attract-don't-chase approach to links.
Financial uncertainty worldwide was leading to more cautious spending and saving habits, and the banking sector was facing a falling search market.
